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LICENSING
OF YOUR TRADEMARK/S
If you
are the registered owner of any trademarks, and you have parties
wanting to use those trademarks, you can formalise a licensing
agreement with those parties. Or, if you believe many people will
wish to use your trademark/s, you can provide an online agreement
for those people so that they can be licensed to use your
brand.
You may
choose to simply use the license as a way to control the use of
your registered trademark and provide a free license that allows
others to use your IP and not have to pay you for it.
Alternatively, you can charge a once off licensing fee, or you can
charge an ongoing fee for continued use of your registered
trademark/s.
Royalties
are normally based on a percentage of sales. For example, 5% of the
sales the licensee makes from products/services using your
trademark will be paid to you. You can select that this be a
monthly, quarterly or annual payment.
This, is
up to you.
Or, you
could select to charge a flat fee per month, quarter or year
instead.
If your
agreement is an exclusive license, where only one party will be
using your IP, the frequency and percentage of the payments are
often negotiated between the two parties.
In a
general, Internet available agreement, you would include in the
agreement the exact amount you wish to receive, either up front or
on a continual basis. If you have a widely wanted/desired name or
logo, then logic dictates that a lot of people will be looking at
your license agreement. It is often less complicated to charge a
flat rate, rather than receive royalty payments whose amounts can
widely vary when based on a percentage of sales.
As there
is a reasonable amount of information required for us to draft an
appropriate, and protective agreement for you, please
email us now so that we may
investigate the best options in licensing for you. Or, if you
have any general questions – don’t hesitate to ask. Initial
consultation is FREE of obligation
and cost.
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